CONQUERing Story Featured in Inc. Magazine

How My Son and I Created a Family Jewelry Business From the Ground Up

Our co-founder Tammy Nelson recently spoke to Inc. Magazine's Rebecca Deczynski about the CONQUERing origin story. 

"I made piles and piles of prototypes trying to get the two parts to click together perfectly. People love spinning, but even more than that, they love to click -- just as they click a pen or tap their fingers. It's a really satisfying feeling. I was close to calling it quits, but Jake -- bless his heart -- said, 'No, Mom, you told me from the start this was the No. 1 most important requirement. We're not giving up.'"

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